One of Europe’s leading secondary ticketing companies, Viagogo has signed a deal with Festival Republic to become the official secondary ticketing partner for the Reading, Leeds and Latitude music festivals this summer.
This is the first time any major music festivals have signed a partnership of this kind. Viagogo is not a primary ticket seller but allows fans to buy and sell tickets with 100% guarantees that all tickets that are bought and sold are genuine tickets. Viagogo guarantees the transaction and delivery of tickets so fans who buy will actually get their tickets, and fans who sell will actually get paid.
The online secondary ticket company will also have a physical pick-up point at Leeds and Latitude festival sites and a pick up point in Reading town centre to allow fans to collect their tickets.
Since 2006, viagogo has provided the official ticket resale service for top football clubs such as Manchester United, and Chelsea FC. The Manchester United and Chelsea FC ticket exchanges allow season ticket holders to sell their spare tickets to other fans. This new deal follows viagogo’s partnerships with Madonna and Andrew Lloyd Webber’s Really Useful Group.
Melvin Benn, Managing Director of Festival Republic said:
“There were some disastrous ticketing issues last year leaving many fans disappointed after ‘buying’ non-existent resale tickets. A number of rouge ticketing websites sprung up offering fans tickets to our festivals that they did not posses. We have therefore agreed to work with viagogo as the recommended and only official ticket exchange for the Reading, Leeds, and Latitude festivals. If fans use other ticket exchanges or buy from unauthorized agents they risk being defrauded and not getting their festival tickets.”
Eric Baker, CEO of viagogo said:
“viagogo is thrilled to have been chosen as the official ticket exchange for 2009’s Reading, Leeds and Latitude festivals. It is an honour to be working with these events, which are among the premiere music festivals in all the world.”
viagogo has also signed a similar deal with the Isle of Wight Festival to become the official secondary ticketing and ticket exchange partner of the festival.
John Giddings, Isle of Wight Festival organiser said:
“With the recent media speculation over untrustworthy ticket touts we wanted to make sure that festival-goers could purchase tickets from a reliable source. The Isle of Wight Festival has signed viagogo as they are undoubtedly the market leader in their area. They provide unparalleled expertise in secondary ticketing and we have absolute confidence that they will offer the best possible service to our customers.”