Live & Unsigned Festival finalists The Novatones – Hamptons gig review

the novatones

The Live & Unsigned Festival takes place on July 10th at the Indig02 in London, promising an eclectic variety of music including indie, rock, pop, acoustic and urban flavours.

Being the largest original music competition in the UK for unsigned bands and artists Live & Unsigned has attracted over 30,000 entries during the past three years and sets itself apart from previous competitions by offering and promoting live, original music and being open to all genres of music from Heavy Rock to Rap.

Among this years finalists are the winning band from the Southern England heat, The Novatones from Chandlers Ford , Southampton.

After initially auditioning against thousands of other acts across the UK and impressing the judging panel with their originality, The Novatones went on to perform live on stage at the Southern England Final on 30th May at the Portsmouth Guildhall in Portsmouth.

Dazzling the audience and judges alike, The Novatones won the chance to go into the Grand Final at the Indig02 in London where they will perform on the main stage in front of a live crowd and judging panel.

Some of the biggest names in the industry will be there to cast their eye over the unsigned talent including the legendary Noddy Holder, Urban DJ, Presenter and Radio 1’s Ras Kwame and RnB mega star Shola Ama.

The overall winner of Live & Unsigned stands to take home a package including equipment, coverage and promotion. They will also be offered a recording and management contract with Future Music to release their single and they will get the opportunity to develop their own clothing brand to sell online and in retail with Extreme State.

We were invited to see The Novatones performing at Hamptons in Southampton last week, a bad choice of venue it would appear that did not do justice to The Novatones or any of the other bands playing on the night.

Our reviewer Pete Rouse writes;

Though I found the set slightly brief, around 30 minutes, I found their sound very strong and generally very enjoyable. However I was disappointed with the venue, as I don’t believe that the size of the place was able to handle or carry their sound to its full potential.

On a bigger, more thought out venue, this band would certainly be worthy of watching, purely for the fact that each member of the band looked as though they were thoroughly enjoying themselves.

At times I found that I was listening to something I had heard before and not overly unique, however this isn’t to say that I wouldn’t listen to them again. Their avid followers would certainly disagree with me I’m sure, though I still believe the venue was partly to blame.

However as a band which has now reached the finals of Live and Unsigned at the O2 Arena this summer, I may well have missed something key at this performance. Though something I didn’t miss was a fantastic cover of The Who.

I believe that this review hasn’t done this band the justice they deserve, much like the venue, and following a conversation with the guys after their set, they will be playing at regular spots, The Brook and The Joiners over the next coming months – venues which I know will do them justice, and also an opportunity I hope to re-write something which gives them the credit they have proved they deserve – I mean come on, any band who can write a song about a failed bank robbery is worthy of a second watch if for nothing else but to hear “Don’t Rob Banks” again.

For further information visit The Novatones on My Space or Facebook

Click on the link for Live & Unsigned info

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