CSS have an 18 year old political science student at Leeds University to thank for Apple using their song, Music is My Hot, Hot Sex, in their latest iPod Touch advert. After listening to their debut album Cansei de Ser Sexy Nick Haley heard the song and because of the line My music is where I’d like you to touch in their song Music is My Hot, Hot Sex he decided to make an advert for the iPod Touch and uploaded it to You Tube.
Apparently, Haley’s advert came to the attention of Apple employees which resulted in Apple flying the UK student to Los Angeles and creating a professional version of the advert.
Matthew Ingram reports that before the launch of the Apple iPod Touch advert, the CSS album was selling approximately 340 copies per week. After the ad was shown on MTV, the record sold more than 2,000 copies in two weeks.
Apple have helped the careers of other less popular artists by introducing their music to a wider audience via iPod adverts such as the wonderful Feist. Her album The Reminder also rocketed after the song 1,2,3,4 was used for the Apple iPod Nano advert.
The alternative folk artist Leslie Feist certainly benefited from the exposure as well as the added sales of having their song introduced to millions of new listerners, worldwide.
www.sfgate.com reported in America the record sold 31,000 its first week and 21,000 the next. On Sept. 9, when the Feist song 1 2 3 4 was aired for the Apple iPod video Nano, the band was averaging 6,000 record sales weekly for a grand total of 216,000.
in the coming weeks Feist’s sales continued to grow in America. Weekly sales for The Reminder by Feist improved to 14,000 the first week, 19,000 the second, 28,000 the third and 20,000 four weeks into the ad campaign.
“I would contend that anything above 6,000 in those weeks was driven 100 percent by the iPod ad,” said Phil Gallo, a music industry expert and Variety associate editor. “That’s eight grand the first week, then 13,000, 22,000 and 14,000. (In all) nearly 60,000 bonus sales in one month.”
This isn’t the first time the music of Feist has been used for a tv advert. The awesome Mushaboom was used for the Lacoste advert.
My favourite introduction to a band via a tv commercial was when John Lewis used a little known and very rare b-side called Loose Nuke Attack by J.S.T.A.R.S. back in 2004.
A great source for songs used in tv commercials is the Commericl Breaks and Beats website.